Indeed. If you ran it through the wash many, MANY times, perhaps with some bleach or "color remover" it might do the trick. it might fade to the right colors. In doing so, would it make it "fuzz up" more, like an old blanket, or thin out? The Swiss army blanket does look pretty thick and fuzzy.
Does anyone that has ever grilled Jeremy about this stuff have any input from him what kind of material it was?